Crafting Luxury through Storytelling & Design

Yussef Nabih, the marketing and content strategist at We Build Branding, dives deep into the world of perfume marketing.

The olfactory marketing industry faces the challenge of connecting with its audience, especially since it’s still not possible to experience scents through a screen. That’s why perfume brands are investing heavily in personalization to bridge the gap between the physical and digital worlds.

Some new trends being used include AI and detailed questionnaires to offer custom-made fragrances designed to match each customer’s unique taste. The agency develops a personalized path for its clients, paying close attention to every detail – precisely what luxury demands. Brands have also developed online tools that suggest perfumes based on individual preferences, making it easier for people to choose a scent without testing it in person.

We Build Branding specializes in creating intuitive e-commerce websites and powerful marketing content to enhance brand visibility and customer engagement. Their team stays ahead of industry trends and exemplifies how it should be done by blending innovation, stunning visuals and deep emotional connections. From concept to execution, WBB ensures that every step of the process is handled with precision and exclusivity, meticulously focusing on the details that embody the sophistication and luxury the market demands